Buyers compete for the best price for their goods in urgent bidding with the same real buyers from different online stores – directly in their shopping carts, on the spot and in real time.
HOBUY uses a two-round auction format:
Nope. HOBUY auction is embedded directly into the buyer`s shopping cart. No logins, no friction.
No. Once the auction ends, the winner proceeds directly from the cart to checkout. No extra steps needed.
The bidder's result maxes out with the strategy they picked for the auction. In this particular case, the bidding process follows standard auction rules.
Regardless of the quantity and variety of goods, differences in their list prices and reserve prices, the auction process works the same way as it does for a single item. We have taken care of this.
Yes! Auctions can include goods, services, digital assets, or any other tangible or intangible assets.
It radically reduces strategic uncertainty for bidders: when the textbook unpredictability of results is multiplied by the length of the auction process.
It radically reduces strategic uncertainty for sellers: when the textbook unpredictability of the final demand price is multiplied by the length of the auction process and uncertainty around winner’s intent to buy.
Like discounts, the HOBUY instant auction model allows buyers to get a preferential price offer immediately. However, unlike mostly unmotivated discounts, HOBUY offers consumers intuitive excitement, increased engagement and well-deserved rewards.
For merchants, that means greater customer loyalty plus notably higher sales margins, thanks to competitive pricing.
Conceptually, HOBUY protects your brand's list prices from devaluation due to its depreciation by constant discounts.
